Lithos in Wonderland

A campaign inspired by Alice in Wonderland, where faith, imagination and identity come together.

Created for Lithos Stone, the brand founded by Formula 1 influencer Giovanna Conti, the campaign was conceived as a reinterpretation of the Alice in Wonderland universe, connecting fantasy, identity and spirituality through a distinctive visual narrative.

At the heart of the campaign was an approximately three minute film developed to tell a story inspired by Alice’s journey. As the character enters an unexpected world, she moves through different settings, colors and symbols that represent the awakening of imagination and the freedom to see the world from a unique perspective.

The narrative is built around the idea that believing in something greater does not limit individuality. On the contrary, faith can be the starting point for exploring new possibilities, staying true to what you believe in and having the courage to create your own path. The campaign speaks to unique individuals who do not allow outside perceptions to shake their essence or their faith, and who find in imagination a form of expression and discovery.

From this concept, Essence developed the entire visual construction of the campaign. Creative direction, storytelling, color palette, set design, styling, props, framing and audiovisual production were all designed to create an immersive universe inspired by Alice’s fantasy, while translating it into the contemporary identity of Lithos Stone.

The brand’s natural stones and accessories became part of the story itself, with colors, textures, reflections and shapes explored as narrative elements. More than presenting products, the goal was to build an imaginative world around the brand and transform each piece into a symbol of personality, presence and identity.

A campaign where product, storytelling and visual direction come together to show that faith and imagination can coexist, and that staying true to who you are can be the beginning of a truly unique life.