Indie Spirit — Act 01

A campaign guided by femininity, freedom and a contemporary boho aesthetic.

Indie Spirit was born from a free, musical and contemporary aesthetic, inspired by the boho universe, the spirit of the 1970s and a spontaneous, artistic sense of femininity.

In Act. 01, this identity took on a more feminine and sensory interpretation, built through a delicate visual direction that still carried a strong sense of attitude. The pink backdrop, styling contrasts, model movement and composition of elements created a striking, light and expressive atmosphere.

Essence was responsible for the creative concept and the development of the campaign’s entire visual universe, including set structure, scene direction, casting, videomaking and overall production management.

Every choice was designed to reinforce a less obvious and more sensory image, connecting fashion, music, movement and personality through a cohesive visual narrative.

The result was a feminine, artistic and contemporary campaign that translates Brumê’s spirit through an aesthetic defined by presence, freedom and identity.