IDK Vintage Cars

Contemporary streetwear contrasted with the timeless aesthetic of vintage cars.

Created for IDK, with accessories by Tébi, the campaign was developed at Veloce Motori through the encounter of two distinct visual worlds: the urban language of streetwear and the classic aesthetic of vintage cars.

Essence led the full creative direction of the project, from concept development and visual references to the direction of styling, composition, posing and overall image language. The location became an essential part of the narrative, creating a contrast between contemporary pieces and a setting filled with history and references from past decades.

We were also responsible for the casting, selecting profiles that reflected the personality of the brands and contributed to the creation of an urban, authentic and naturally cool aesthetic.

Tébi’s accessories complemented the looks by adding new layers of texture, detail and personality, while the vintage cars helped create a nostalgic and cinematic atmosphere.

A campaign designed to bring different eras and references together, using creative direction, fashion and imagery to build a distinctive visual universe for the brands.