UNO Opening | Cidade Jardim Mall

UNO’s opening at Shopping Cidade Jardim brought together more than 25 partner brands in a collaborative activation connecting fashion, lifestyle, beauty, gastronomy, art and content within a single experience.

Essence was responsible for the project concept, the curation of participating brands and, most importantly, the connection between UNO and all partners involved. Through this articulation, we developed strategic collaborations designed to expand reach, strengthen the experience and create new opportunities for relationships between brands.

We also led the production and execution of the activation, supporting the project from planning through final delivery.

More than an opening event, the experience became a meeting point for different brands, audiences and communities, with Essence acting as the link that transformed connections into an integrated and relevant experience.